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From May 10-13 one of the most important Asian fairs in Shanghai was held: Bakery China. Besides the team from our subsidiary WACHTEL Asia there was support from our German colleagues from Hilden.
Aside from exhibiting our products the mediation of international baking traditions has been prioritized. Well known Asian master baker Nogami, who carries the title “best baker in Taiwan“, was as active at our booth as master bakers from Germany, France, Portugal and from the Asian region. Many different traditional types of bread or pastries from their countries of origin were baked live on stage - like French baguettes or beer bread.
The response was overwhelming. On the first day the booth was already well attended and the baking shows attracted many interested and hungry visitors. This trend continued in the following days, so we can look back on a particularly successful fair.
The next possibility to visit WACHTEL at an international fair exists at BAKEPOL in Lublin (Poland) and afterwards at Südback in Stuttgart, where we are looking forward to welcoming many visitors.