Südback 2017

Stuttgart, it was a blast!

Just like last year, we had a busy time at our südback stand this year: The inviting booth with large pastry displays, cosy café-like atmosphere and last but not least our WACHTEL ovens and cooling exhibits, was full of visitors all the time. Among our guests we welcomed many distributors from all over the world – there was definitely no lack of internationality – and also a great number of existing customers. Even though we had a high level of new customers last year, we could record not less than 15% more visits of new customers this year.


A daily highlight was our cheerful TV-show-baker René Olivér, who baked – in cooperation with our in-house master baker -  fresh pastries in our PICCOLO and our convection oven MINI COMET PLUS. Whilst having this hot show with our bakers, our cooling experts ensured to present our cooling equipment on the other side of our stand. Another highlight was our booth-party on Saturday night. Thanks to our great DJ, tasty snacks, cool beverages and a good atmosphere, we enjoyed a successful first evening and created a good start for the trade fair.

In summary: südback 2017 was a great success for WACHTEL!