New and modern – New logo and new website

New logo and new website

As you may have recognized: Despite difficult communication due to homeoffice and videocalls we used the time to relaunch our new website. To build a more modernized website we also created a new square logo. Convince yourself of the new features and the new look. New. Modern. Simple. The features of our ovens and cooling equipment at a glance: every oven can be viewed individually and the special features are displayed with a simple slide.

Besides a simplified navigation and a structured construction, our new website convinces with its impressive and emotional images. In order to give you a better idea of the installation of the products in your bakery, we focussed on some of our reference customers. Well-known names from the bakery industry such as Brotpuristen, Max Kugel, Beeplus, Bäcker Peter and many more provide insights into their productions. For more information click here

In addition, our website now has a purchasing page on which potential and interested suppliers can direct their services and products directly to our purchasing department. In composition with our new website, we have developed a brand new, modern logo which we are now using for any advertising measures for example brochures, our new website or business cards. Square. Practical. Well.    

We will of course maintain loyal to our WACHTEL lettering, which will also continue to be placed on our website and e.g. promotional items.


We are looking forward to your feedback.