First major trade fair of 2021: Modern Bakery in Moscow

Personal contacts with customers, live baking and our world-first PICCOLO PRO

While trade fair activity is on hold in Germany, the Russians are trying to get back to usual business.

Modern Bakery in Moscow is the largest and most important trade fair for the bakery sector in Russia and therefore offers the perfect place for us to raise the profile of our brand on the global market. We have further consolidated our presence in the Russian market by setting up a subsidiary there, and we are showcasing our quality ‘Made in Germany’ products in cooperation with German Pavilion.

Modern Bakery is a trade fair premiere for our PICCOLO PRO in-store baking oven. We are delighted to have this opportunity to impress our Russian customers with its dynamic new features. In addition to producing consistently perfect baking results , the oven has been designed to achieve a reduction in electricity consumption of up to 30%*. This saving has been verified by the independent and highly reputable VDE Institute.

Our partners at Uniferm laid on a live baking show, so that every visitor to the fair could see for themselves that we keep our promise regarding the quality of our products.

 

German Pavilion is the name given to the official joint stand of German companies at trade fairs worldwide and is part of the foreign trade fair programme of the Federal Republic of Germany. Companies exhibiting their products and services here share and benefit from the ‘Made in Germany’ branding.

 

We are so pleased to be enjoying a ‘slice’ of normality together with our customers again!

 

* Compared to previous model