iba 2015 – a full success!

Six long trade fair days and many months of preparations lie behind us in which our team achieved something what exceeded all our expectations.

With a surprising high number of booth visitors we had a fully successful presentation on this year’s iba. Not only that our German regular customers came in great number, also many international new clients came to visit us. The booth concept, designed by Berner Ladenbau, brought us solely positive comments; but also a great catering, an attentive service and our technical experts, sales employees and dealers who were non-stop in action to cope with the high demand, ensured that our clients and guests left our booth satisfied and with WACHTEL in mind.

For a successful trade fair you need an outstanding team

We were more than 100 participants present on site in Munich from the 12th till the 17th of September in order to be optimally presented on this world’s most important bakery trade fair and our concept proved to be successful. Also in terms of content there was plenty to discover on our booth - apart from our high tech controls IQ TOUCH and IQ COOL, especially the new wood fired oven BONFIRE was met with great interest by our visitors who had the possiblity to try themselves the special taste and superb texture of original bread baked in a wood fired oven. We were joined on our booth by our five cooperation partners in the sectors heat recovery systems (Exodraft), termal oil technology (Daub), vacuum conditioning (Cetravac), store concepts (Berner) and construction concepts (Vollack). With their services offerings they complement our portfolio perfectly so that together we could offer premium solutions for our clients in the bakery industry.

Premium baking technology for Germany and for the world

A special highlight was our white sausage breakfast that became so popular among the iba visitors that we decided to prolong the festivity until the afternoon. In best of tradition there was plenty of wheat beer and our national and international guests enjoyed a hearty meal with white sausages and pretzels, accompanied by a Bavarian brass band music trio. If you couldn’t visit us in Munich, you should discover our new website or make directly an appointment in our show room. There you can get an optimal insight into our product range and test personally the outstanding quality of our baking technologies. We are looking forward to your call or email (+49 2103/490 452 - sina.hanen@wachtel.de).