Joerg Schmid and Johannes Hirth are master bakers, bread sommeliers and owners of their own bakeries in traditional family businesses. The two call themselves rock’n’roller of the bakery trade and are known as the Wildbakers in the industry. In order to reach the widest possible audience with their passion for handcrafted bread, the Wildbakers are giving baking courses and staging live-bakingshows all over Germany under the motto „baking is sexy“. In August this year they have just released their second book.
Oliver Frey, chief executive officer of WACHTEL is happy: „With Joerg and Johannes we have found two partners who are on equal footing with us and who enjoy the same interest in outstanding products as we do. With the two, we will be able to present our brand based in Hilden in Germany even more.“
The long-term cooperation was tested by both parties last year at the iba, the world’s largest trade fair for bakeries. Here, the Wildbakers appeared as show bakers at the WACHTEL booth and thrilled the audience with craftsmanship, unusual ideas and a lot of fun at work.
Johannes Hirth: „That’s when we realized that WACHTEL is ticking like us.“ „And above all, that we pursue the same goals, namely to represent the real craft bakers and to further distance ourselves from discounters“, adds Joerg Schmid.
We are looking forward to a successful cooperation!